Belinda Kroll, Historical Romance Author
16Aug/100

Worderella Gets Synchronized

Posted by Belinda

Dear Reader,

No, I am not talking about synchronized swimming. Rather, I am talking about the attempt to synchronize my on-line goings-on. You see, I can be reached at a number of places on-line, including…

That is a lot of places on which to keep tally. I'm certain I've forgotten a couple, too.

How do I keep up with all these profiles?

Luckily, applications like Google's Feedburner allows me to automatically tweet when I post a blog topic or add links to my Delicious account. It also provides you, dear Reader, multiple options to subscribe. You can choose the RSS reader of your choice, or you can receive an e-mail digest of this blog, Worderella Writes.

Facebook allows me to import my blog posts as notes, so those of you keeping up with me there have the opportunity to stay involved. Facebook also automatically forwards all of my tweets from Twitter to be a Facebook status update.

I am trying a new WordPress plugin that should allow Facebook comments on my notes to be ported back to the blog and vice versa, so everyone can be a part of the conversation.

Goodreads allows me to import my blog posts as well.

I embed my Scribd documents on my website. When I read something on Scribd, I can "readcast it," which is like broadcasting, to my Twitter and Facebook accounts. Likewise, when I upload a new document, I can broadcast it to Twitter and Facebook.

I keep up with the  Twitter and Facebook statuses of friends through a Firefox plugin called Yoono.

Moral of the story? Start poking around your on-line profiles. See which ones will link automatically to the other so you don't lose your hair trying to keep up with all of the trends. It makes life so much easier.

What are your methods of dealing with on-line profile management and marketing? I'm always looking for new tricks.

All the best,

Belinda

9Aug/104

Worderella Hunts for her Readers

Posted by Belinda

Dear Reader,

I've gotta say, it's been pretty tough tracking you down. I've done it to myself, I know, writing such a particular genre (paranormal historical romance). But the thing is, this is the genre that is spilling onto the page, so this is the genre it seems I must write.

So first, I'd like to list what I know about you. I know you are probably a young-to-middle-aged-or-older woman. I suspect you are probably interested in historical fiction, romance, and the paranormal. Some combination of all three, if preferable. I know you are interested in relationships, particularly father/adult-daughter relationships and romantic relationships. I know you probably like...

What I don't know is where you're hiding yourself. I assume you are busy reading, living life, enjoying food, drink, and the company of excellent companions. I applaud these activities and encourage you to indulge them more often.

Our lives are far too hectic these days; we don't know when to take a break or how to know when we should take a break. Even when we recognize when to take a break from the everyday doldrums, we don't know how to.

Those of us who are lucky know to lose ourselves in a good book. The sort of good book I'm in the middle of writing, just for you.

I'm trying everything I can think of to reach you. I want you to know that I care about you, I'm fighting to make a quality, personalized product just for you. And I think I'm making headway, thanks to social media.

You see, I've been a part of social media for years. I had a Facebook page under a different name, and learned the ropes of the system. I deleted that page because, well, it was getting spammed by every robot and its mother. But I started a Facebook page under the name Belinda Kroll because I wanted to get to know my potential readers. I want to know what you find interesting, funny, weird, touching, etc.

I want to get to know you. And I'd like you, in the process, to get to know me.

But in the meantime, I seem to be getting a lot of fellow writers friending me on Facebook. Which is totally fine, and I'm loving the idea of garnering a small community of writer friends. But the point of my attempt at social media was to get to know you, and not necessarily my friendly competition.

Today, however, I feel as though I've stumbled onto a landmine. You see, I've been part of Twitter for over a year, but just recently set up a Twitter account dedicated to my writing. This Twitter account is where I keep up with the big writing and publishing news. I follow my blog friends, I follow agents and publishers, and I follow you, if I'm able to find you.

Which leads me to my landmine: the Twitter Search functionality. It's taken me a while to discover how to utilize social media successfully. But I realized today that I can search for the terms that pertain to my writing, and therefore pertain to your interests.

I use this cool Firefox browser plug-in called Yoono, which allows me to log into multiple social media accounts. At any given time, I get real-time updates from Twitter and Facebook. This allows me to continue writing and researching, while taking pulse of the writing and publishing community.

Yoono is also cool because it saves my searches for me. Each search for Twitter becomes a sort of specialized list which I can access at any time. I've used the following terms to get closer to you, to discover if these terms pertain to you and your interests the way I hope they do...

I think I'm on the right track. The tweets I receive when I click on these search topics are from you. The content is that you're reading these books and you're suggesting them to friends and fellow readers.

Don't take this the wrong way. I don't want to spam you by advertising my work. Instead, I want to hear what you have to say about these amazing writers. After all, I'm a fan of Amanda Quick, Deanna Raybourn, Susan Carroll, et al,  just like you. I hope to learn from their books and from your comments about their books.

But mainly, I just want to get to know you. So if you could, send me a line sometime.

All the best,

Belinda Kroll
(@worderella)

1Aug/100

Worderella Releases a Book Trailer

Posted by Belinda

Dear Reader,

I've made a book trailer for Catching the Rose, and let me tell you, it's exhausting. But oh so fun, if you know what you're doing. I downloaded CamStudio to screen capture what I was doing, but for some reason, it didn't take properly.

Which really annoys me, because I was looking forward to watching a time lapse of the three hours it took me to do the actual work, after hours of looking for the perfect images/music.

Anyway, I'm going to try to do it again. I'm going to replicate the process, and capture my actions on screen so you can see what goes into a book trailer. Or, at least a book trailer of my making.

In the meantime, enjoy my trailer, and let me know what you think about it. There are some sixty of you following this blog, and I'm getting a bit lonely!

28Jul/100

Worderella Tries Online Marketing

Posted by Belinda

Dear Reader,

I've spent most of this week adjusting to all the responsibilities of my new job, as well as calming down a bit with this whole self-publishing thing. I'm the sort of person who sets her mind on something and will work until she collapses to achieve her goal.

But that isn't healthy, smart, or sustainable if you're seriously planning on going into a new business venture, which is what I consider this self-publishing journey. I am determined to become a micro-business owner, which I contend is different from a small business owner.

#amwriting

And, I've been writing. After I complained about how I hadn't written in two weeks, I am now on a four day streak of writing at least 750 words a day. Go me! It turns out that once I get past 600 words, I get into the flow of things and my characters stop being characters and start being people.

Online marketing as an author

I felt so good about finishing chapter twelve of Haunting Miss Trentwood tonight that I thought I'd dabble in some marketing.I've uploaded the first section of my book, Catching the Rose, on Scribd. I've also uploaded an essay I wrote about how English accents are undeniably hot to American women, and my theory why. All tongue-in-cheek, of course.

I'm maintaining a spreadsheet so I know exactly what I've spent, where I've marketed, what I've uploaded, etc. I'm sharing this spreadsheet because I believe in iteration. I'm certain there are many of you who are better marketers than me. You've been at it longer, or it's closer to your day job responsibilities, or you're just not as shy as I am from the get-go.

Paying it forward

I'm also collecting useful links with my Delicious bookmarks. It's a small list right now. With your help, we could make an awesome collection of links for authors trying to self-publish, market, etc. Whenever you see something I should link, send me a tweet or leave a comment.

And now, it's time for Miss Worderella to go to sleep.

23Jul/104

A Micropress, a Vlog Campaign, a Contest

Posted by Belinda

It's been a busy week in Worderella World. I haven't done much writing because I've been busy setting up my micropress, which I finally named Bright Bird Press. I like it; it feels good. I set up the website the other night with WordPress and threw up a fairly nice theme to hold me over until I have time to design one or find something better.

Vlog Campaign

I'm also starting a mini-vlog campaign series a la The Vlog Brothers, Meggin Cabot, and Zoe Winters. It's something I've wanted to do for years, but with grad school taking up so much time, I didn't have the resources. Now I have the resources, and I feel like a total copycat because Zoe released her videos a week ago. She made the great point that we'll have different topics and styles, so I shouldn't feel like a copycat, but I do anyway.

This weekend I'm going to make my first one-minute video, so look forward to that. It should be pretty fun. I'm having one of my friends help me out with the script and stuff because when I try to be funny, I'm so very not funny, and when I say whatever pops into my head, I'm hilarious, apparently.

An experiment

I tried out a free press release website to announce the re-branding/second edition of my first book, Catching the Rose. If you'd like to win a free copy, comment on this entry about who you are and why you're following my blog in particular.

I will pick two winners to receive a coupon code to receive Catching the Rose for free. Everyone else who comments will receive a coupon code to receive the book for a dollar, if you so choose. So make sure you submit a valid email address!

So this weekend will be dedicated to working on the video, as well as writing the next couple of chapters to make up for the lack of writing this week. I'm pretty excited. Things are definitely ramping up.

17Jul/100

Worderella Becomes Her Own Hero (i.e. Cover Designer)

Posted by Belinda

So I've been meaning to release my first book, Catching the Rose, as in eBook format, but wasn't sure where to begin. As always, I turned to my friend Zoe Winters to see what she's done, because let's face it, she has her hand in every pot when it comes to self-publishing.

Smashwords, it seemed, was my answer. Smashwords is an

ebook publishing and distribution platform for ebook authors, publishers and readers. We offer multi-format, DRM-free ebooks, ready for immediate sampling and purchase, and readable on any e-reading device.

The really cool thing about this is I can upload a Word document and they do all the formatting for me. My book is now, as far as I can tell, available to read in the following formats:

  • HTML
  • Javascript
  • Kindle
  • EPub
  • PDF
  • RTF
  • Sony Reader
  • Palm readers
  • Plain text

How crazy is that?? I'm pretty excited, I'd like to see what sort of sales I get this way. But again, just because it's out there doesn't mean it will sell. I should market the new format, right? Well, I have been meaning to update the branding of the book, and since this version is owned completely by me I felt funny using the cover provided by Aventine Press, the subsidy that originally printed my work.

Turns out stock art is an amazing thing, if you find exactly what you want. I searched through istockphoto.com, gettyimages.com, and fotolia.com, and decided that Fotolia was giving me the results I wanted. The image below is the one I chose for Catching the Rose.

There is a masquerade ball during the book, so the masks are absolutely perfect. I wanted to step away from the ultra-pink of the original book, so the blue background really pulled me in. Veronica, the main character, has blond hair, and Brad, the interest, has brown hair. I looked for an entire week at stock photography and my jaw dropped when I found photos by Andrey Kiselev. Just perfect!

But of course, an image isn't enough to make a book cover. I played around during my break at work today with Pixlr, a great online alternative to Photoshop just to see what I could do with the image (see below). After an hour, I had something I was in love with, and I couldn't wait to get home so I could buy the image and make the cover for real in Photoshop.

You see, I'd like to do a reprint of Catching the Rose, give it an updated look. So I need a decent-sized file that will print well, as well as make a cover design that will scale to a thumbnail nicely. Smashwords requires that you upload an image that is at least 600 pixels in height. I'm not sure why, perhaps to fit all the different eReader formats. So the final version is below.

What do you think? I'd love to get some feedback. To thank you ahead of time, I'd like to give you a discount if you're interested in supporting me in my first self-publishing venture. To receive a discount on Catching the Rose (Smashwords edition), type SWS25 into the promotional field at checkout.

12Jul/109

Worderella Needs a Hero (aka Book Cover Designer)

Posted by Belinda

Really, the two are interchangeable at this point. I need both a hero and a book cover designer. You see, I'm self-publishing my book and I'm doing as much of it myself as I can. Why? Well, because I just graduated from grad school and I have loans to take care of, thank you. I'm also a creative; I take pride in doing things and have an aptitude to learn new talents fairly quickly.

Book cover layout, however, continues to elude me, much to my frustration. The problem is that I want an industry-standard-style book, something along the lines of Silent in the Sanctuary, or The Slightest Provocation, or The Deception of the Emerald Ring. Those covers have stock imagery that I can't afford. I suppose I could commission an artist to draw my character in a similar style, but how many artists these days like to be so... classical?

My process

I've been collecting my favorite covers as I see them on Amazon.com and Barnes and Noble.com for the last, oh, I don't know, three years. I have them separated by category: Fiction, Romance, and Teen, since those are my three main inspirational sources. I know the trends like the back of my hand, but the problem is my book, Haunting Miss Trentwood, doesn't really fit in a "trend," per se. How many of you know about a historical romance with paranormal inklings? I can think of one, Amanda Quick's Arcane Society series. The one I read was Second Sight. But I've looked at those covers, and I don't like them because they don't get the mood I'm going for.

Anyway, I went to JoAnn Fabrics to buy a fat quarter and some scrapbook paper to, in essence, build my cover from scratch.

I had sketched out the general idea that I wanted, and since I'm crafty with the scissors, I went at it for three hours, running upstairs and down to the copy machine and back to my desk, grabbing my mothers calligraphy pens when I realized I didn't have brown, and then taking photos of the final result.

Sadness abounds. I didn't measure properly and my photos came out being the improper size for a trade paperback, which is 5.5" by 8.5".


So I went digital. I'd had fun working with real materials, but with that failed, I decided to replicate it digitally.

But then that felt a bit sterile, so I went to istockexchange.com and grabbed some comp photos that I liked and began to play around with layouts.


An improvement, I think, but still not what I want. Why is it so difficult to make a book cover for a book titled Haunting Miss Trentwood? I think because the book touches multiple genres lightly at once. It's historical fiction because it's the late Victorian era, specifically, the year of Victoria's Golden Jubilee. It's a romance, albeit sweet. It's a mystery because blackmail is involved. It's a paranormal because a ghost is involved. With all these injected into one story, I've opted to keep the plot itself rather simple, allowing the characters to grow and mature, allowing the reader to enjoy the journey rather than roll their eyes at me for trying to cover too much in one story.

You're not done writing, why care about the cover?

I'd like to have a cover so I can begin my marketing campaign. Marketing will be the toughest part of this self-publishing journey for me because I'm not a very good schmoozer. I love Twitter and will be utilizing that hardcore. I dislike Facebook, but it's the lesser of two evils (not having online presence).

Additionally, having a visual of the book inspires me to keep going. I have every intention of completing this book and making it successful, i.e. break even at least. It's so frustrating because I am a passable artist in my own right... but I'm also a perfectionist, and my artistic skill simply isn't at the level I prefer for my novel.

Help me, oh mighty Internetz, you're my only hope

If you're self-publishing, know someone who is or has, etc, how did you/they find a book cover designer? How did you/they find a reputable artist? What am I doing wrong? Why has my usually stellar Google-fu failed me?