Marketing Through an Author Website
Marketing » WebsitesAugust 21st, 2008
For some reason, most author websites are awful. This is probably because authors don’t have the time, money, or inclination to put a lot of effort into a good website design…and that’s fair. But a bit backward-minded in this day and age. Many agents suggest that authors, aspiring or not, should have a website. But what are you supposed to put up there, anyway?
Thursday Fifteen: Book/Fiction Marketing
Marketing » TipsMay 29th, 2008
Today’s theme for my Thursday Thirteen is book marketing, something many of us assume our publisher will handle. Wrong-o! In fact, if you pitch a book with a complete marketing plan, you’ll have a better chance at getting an agent/publisher. The book biz is hard work for everyone involved, so an author who shows foresight into the process gets brownie points. So here is my list to help you rack up those points!
Want to be Showcased on Worderella Writes?
General, Marketing » Announcements, Fun, WebsitesMarch 25th, 2008
I’m looking for guest bloggers to spice up Worderella Writes. At the end of your post, feel free to advertise your own website/blog, especially if it has to do with the craft of writing, or the progress of your own work.
31 Questions when Choosing an Agent
Business, Marketing » Agents, Publishing, Queries, TraditionalMarch 20th, 2008
Agents, it seems, are the way to break into the traditional publishing field for authors. But how do you find an agent? More importantly, once you find an agent, how do you know they are a good one? This is not a decision for the faint of heart, as Susan Kearney points out at Plot Monkeys.
To Everything There is a Season
Marketing » Announcements, WebsitesFebruary 21st, 2008
Well, the season hasn’t changed yet, unfortunately. The weather forecast says winter storm for the rest of the night. However, today the season did change for my website. I’ve been agonizing over the new layout (the old one was just awful) for the past three weeks, and I think I’ve come up with one that is both functional and visually appealing. I’ve never used brown and pink together in a layout before.
Mini-card Marketing
Marketing »September 16th, 2007
Writer’s Digest Website Contest
Marketing » Announcements, WebsitesJune 30th, 2007
I was just notified that I am a finalist for the Writer’s Digest Best Writer’s Website Contest! I’ll be in the October issue, so look for me, Belinda Kroll at www.worderella.com! This is very exciting, as I was certain I wouldn’t even place.
In other news, I’m a little over 40% complete with First Draft B. It’s pretty amazing how these characters are taking over.
Overdone and Cliche Titles
Marketing, Writing » TitlesMay 9th, 2007
Titles, unfortunately, are usually not within the realm of control an author has (if traditionally published). The title is considered a part of the marketing of the book, same as the cover and back copy. The thing is, titles, same as covers, are at the whim of the current trend…and trends get old. That’s why they are a trend to begin with.
BookEnds, LLC the other day made a post about titles that are overdone and should never grace bookshelves again. Their list included…
Down in the Marketing Trenches
Marketing »February 2nd, 2007
Let’s talk about some down and dirty, yet cost-efficient marketing. This is also known as Guerilla Marketing. Using resources around you to make a local impact is bigger news to any agent looking at your work to pitch it to the big publishing bosses. How do you do this? How can one author get their name out there? AuthorHouse has a couple of good ideas that I’ve seen implemented, even before I knew what the techniques were, and they worked on me, at least. So give them a try. It can’t hurt, right?
Unique Selling Propositions
Marketing » Self-PubbingJanuary 22nd, 2007
To be honest, I’d never heard of a USP until the other day. I kind of thought maybe they were trying to say USB, as in a USB port in a computer. Such is life as a computer science student, I suppose. Anyway, a USP is actually a Unique Selling Proposition , and it’s basically the best and only way to a strong marketing plan. See the below article from the AuthorHouse author’s resource blog.
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