Creating a Title They Won’t Throw Back

Yes, I accept e-mails from AuthorHouse even though they were sued for libel because they accepted a self-published author's book which had been rejected by another self-publishing company for libel. I accept e-mails from AuthorHouse even though their contract is less than stellar. I accept e-mails from AuthorHouse because they send helpful information like the following:

Sink or Sell: Creating a Title They Won’t Want To Throw Back

You labor over every word. You make sure all stylistic elements are perfect. Yet, the first words of your book most people read will be the title. It is important to give as much care and thought to your title as any other part of your book. Here are some helpful tips on creating a sell-worthy title:

• Research your title idea/concept: Scope out your proposed title on e-commerce Web sites, like Amazon.com. If there are many like it, you may want to rethink your title. Otherwise, your book could get lost in a sea of similarity.
• Avoid an excessively long title: If I can't remember it, I won't be able to tell others about it, plus the type size on the cover will be too small to read.
• Speak to potential readers to pique their curiosity: There may be a phrase or word that resonates with your target audience. If so, consider using it in your title.
• Reward the reader of your title: Make sure your title gives some hint of what readers will find within the pages of your book.
• Consider the language you'll use: Positive language makes your book more likely to be well-received by your audience. Avoiding unnecessary profanity may also sit well with your readers.
• Bookselling is competitive—plan to take 1st Place: Your book is in a marketplace with thousands of other authors trying to do the same thing you are: sell your book. You want your title to spark curiosity and cause the reader to continue being attentive to your work.
• Be true: Sure, you want your book to catch attention, but by using a title that has nothing to do with your book, you'll risk betraying your audience.
• Take a break: Let your proposed book title sit with you for a day or two. See what you think about it the next day and if it's still resonates with you.
• Give your friends the title test: Find out what your friends and family have to say about your title. Does it pique their interest—or confuse them? They'll let you know their honest thoughts and this may help you ultimately decide if the title really fits your book.